Fibonacci Who?

In today's Boston Globe, in an otherwise insightful book review, the reviewer felt obliged to place the famous Fibonacci Series (1,1,2,3,5,8,13,...) in the reader's mind by reminding them the series was "made famous by 'The Di Vinci Code' "!?
 
Indeed, just like when you reference Shakespeare, you'd best remind me that he was the main character in that movie "Shakespeare in Love" or else I might not know who you were talking about!